IPL: A Billion Dollar Baby

Indian premier league (IPL) is a recent most successful venture of the (BCCI) Cricket Control Board of India. The way IPL are getting success is a enthusiastic sign of resurgent INDIA. Today IPL has earned reputation as most sought after cricket league in the world. That too in just 3 years of short span of time. I well remember three year back in (2007) when 20-20 format of cricket was just introduced. At that time i was skeptical about the success of this format of the game. But when it started my doubt vanishes, but yet i have never even in imagination the kind success it has achieved in just third season of the game. Today the total valuation of IPL is expected to be over $4billion. unprecedented success. If this growth continues soon it will be poised to became one of the World's most expensive league. Great.


The concept of IPL was chalked out by one of the most unsuccessful scion of the Modi Empire, Lalit Modi. He entered BCCI in 1992. He does a marvellous job in developing this game. Finally in 2007 he came up with the killer concept of IPL. He worked exceptionally well to monetises it as a cash cow for BCCI. kudos to him. He went on to make IPL a huge success. Today he's the most successful son of that Empire. That speaks the mystics of his life. What to say next? He envision the grand success in early introduction of the game. He capitalises on India's craze for cricket and monetizes it in a totally new format. We should admire him how intelligently he designed the format of the game. Let me share some of the revenue sources of the IPL. I am sure you will be thrilled after knowing it. By this blog i just want to share the new avenues from where IPL is earning money, not the intricacies of the entire model.

1.Theatrical rights: Rights to the screening of IPL matches in the cinema halls

2. Internet right: Right to screaming of live IPL matches on net. That's why we can see matches in our laptops

3. Broadcasting right: Sony has purchased this right to feature IPL matches for 10 years.

4.Sponsorship of the blimp: Right sold to MRF to advt. at the blimp placed at roof

5.After match parties right: Right to organize parties after matches, attended by high profile personalities.

6. Ground sponsorship: Right to advt. during strategic time-out phase on the stadium screen.

7.Advt. between the overs: Right to advt. your brand on air time during breaks. The add rates is 4-5 lacs per second, usually it is around 1-2 lacs during prime time in TV serials.

8. Team sponsorship: The right sold to companies to advt. his brand name printed on the T-shirts of the players

Got the point. When i first come to know about this revenue model, i was taken aback by figures. Everybody is curious to invest millions of dollars into the game. Look at the auction price of the two new teams( Pune and Kochi). Amazingly high. This tells the business acumen of Lalit modi how smartly he design each and everything in the model.

Today IPL provides platform to the number of talented players in the country and has ensured an unending source of talented players for our national team. Now i am concluding my blog by saying that- Nobody can stop an idea whose time has arrived .
IPL is undoubtedly billion dollar Baby of BCCI.